No junk food advertisement during children’s television show

Nowadays junk food becomes popular in our society. Everyone knows junk food. Junk food is “a high-calorie food that is low in nutritional value” (junk food, 2004). For example, fast food, candy, chips, and soda. We always see a lot of junk food brand from the road, playbill, and on the television. Normally the junk food companies want to promote their products in every way. What will happen if the children consume these media everyday especially during their favorite television program? The advertisements from junk food company during kid’s television show should not be permitted because it is an dishonest advertisement, irresponsible junk food company, and tempting children.

Firstly, the advertisement always pursue the children with the bright color,
big size, and attractive toy. However, the children found that these products is not good like the advertiser claimed. For example, in Thailand the advertisement always use some program computer in order to create the visual product. The children watch these media and believe it. When they buy these products, they found the pale color, small size, and bad toy products. Moreover, some advertisement companies avoid presenting their product quality. For instance, in advertisement the actor eating product looks like delicious, and the children see this advertisement. Then, they believe and buy it. After that they feel disappointment in this product because it does not delicious. Therefore, everyone should ban the junk food companies that broadcast exaggerative advertisement in order not to on air their product.

Secondly, some kinds of the junk food company do not interest the effect that
comes from their advertisement. They want profit more than their customer health.
“Advertisers of junk food are selectively targeting children and damaging their immediate and future health” (health,2001) Junk food effect with the children such as the obesity, diabetes, and cavities. For example, the companies are not determine the suitable quantity in order to eat for each children age. If they eat it in high quantity and for a long time, they will turn to be fat. In addition, some kind of junk food companies are irresponsible for the society. They do not help the society that they damaged. For instant, some kinds of junk food companies do not pay money for help children who become diabetes. These children are the best customers for junk food companies. When they want the help from someone, none of the junk food company wants to help them. Therefore, the government should pass the law to prohibit the junk food companies that irresponsible for society launch their product on television.

Thirdly, the children do not know what is suitable with them or not. They are
always pursued from the media, and the advertise companies use this point for
promote their product. For example when the children watching the junk food
advertising from television repeat everyday, they can remember and sing the song from ad. After that they want to eat it when they hear this song. Furthermore, the children have the copy behavior from their surrounding. They always duplicate many people who concern with them such as friends, parents, and actor. The children consume junk food media, and they want to eat junk food actually they do not want it. They just respond from the television actor and strategy from producer. Therefore, the junk food companies should not advertise in the television in order to reduce wrong copy behavior from the children.

Opponents claim that junk food company’s think that their product make children
happy. In fact, their product makes children suffer more than be happy. They produce
many kinds of product in order to make the choice for children, but they want to increase their profit. For example, some kinds of junk food for kids always give the toy for free when kids buy their product. These toys have series for collect, and kids always urge their parents to buy it until they have every series. The children have to correct their money for a long time in order to buy these toys. Moreover, the companies always discount their product in order to please kids, but actually this is the strategy to sell their product. For instant, the kids want to buy a lot of it in order to accumulate before the companies cancel discount. The kids buy it because it cheap, but they buy more than their need. In conclusion, the children will be happy in short terms, but they have to suffer in the long term.

People in our society are familiar with junk food advertising from wake up until
bed. Junk food is fast and easy especially in social today, but it causes obesity,
diabetes, and caries. These kinds of food have disadvantage more than advantage.
Therefore, the junk food company should advertise their product with true, have
responsibility for society, and make their media with creative for children. The children will be the power of nation in the future. If they receive the good things, they will be the good people in the future.

References

Junk food (2004) The American Heritage® Dictionary of the English Language, Fourth
Edition. Retrieved April 6, 2007 from http://www.answers.com/topic/junk-food
Health: Junk food ads “targeted at children” (2001, July 9) BBC news
Retrieved April 6, 2007 from http://news.bbc.co.uk/1/hi/health/1429830.stm